In a strategic move to strengthen its presence in Ghana’s digital media landscape, SamBoad Publishing, a subsidiary of SamBoad Holdings Ltd., has officially acquired Accra Street Journal from NabsTech Digital Solutions, a Ghana-based media and tech company. The financial terms of the acquisition were not disclosed as previous ones.

The acquisition marks a significant milestone for both parties. For SamBoad Publishing, this represents an expansion of its digital publishing footprint under the SamBoad Publishing Ltd, which already manages multiple but now merged reputable online platforms including Ghana Health Journal, Brand Focus Africa, SKB Journal, and The Ghana Times.

According to company sources, the integration of Accra Street Journal into SamBoad’s publishing ecosystem is intended to enhance hyperlocal coverage, especially in Accra’s political, business, lifestyle, and opinion-based reporting. The platform will retain its identity but operate under the editorial guidance and infrastructure of SamBoad Publishing.

Samuel Kwame Boadu, founder and Editor-In – Chief of SamBoad Holdings Ltd., said the acquisition is part of a long-term vision to build a media portfolio that offers “authentic African narratives, strong SEO presence, and journalistic credibility across all regions in Ghana and beyond.”

“Accra Street Journal has already built a loyal audience, and we intend to invest in its editorial quality, opinion section, and digital reach,” Boadu said. “This is a win-win for us and for readers who want credible, contextual, and compelling stories rooted in Accra.”

NabsTech Digital Solutions, the former owner who owned 51% shares but now sells all its shares to SamBoad, described the sale as a strategic decision that will allow the firm to focus more on its core technology solutions while ensuring that the media brand continues to grow under an experienced publishing Hub and Team.

“We are proud of what we started with Accra Street Journal with SamBoad, and we’re confident that SamBoad will scale it further while maintaining its original voice,” said Dominic Nabiga, founder of NabsTech.

The acquisition also means content published on Accra Street Journal will now be cross-promoted across SamBoad’s growing media network. Editorial direction, SEO optimization, and monetization strategies—including AdSense and future sponsored opinion columns—are expected to receive immediate upgrades.

Industry sources estimate similar media acquisitions done by SamBoad Publishing through SamBoad Holdings Ltd ranged between GHS 40,000 and GHS 100,000 on its acquired digital assets which are Brand Focus Africa, Accra Daily News, Accra Weekly News, The Ghana Times and Accra Sports News all acquired from NabsTech Digital Solutions. While the exact amount remains confidential on all these assets and previous, both parties acknowledged the deal as fair and forward-looking.

This deal adds to the growing trend of digital media consolidation in Ghana, as content creators and media entrepreneurs seek partnerships that offer scale, efficiency, and impact. SamBoad Holdings Ltd is a silent media group that has 100% shares in both SamBoad Business Group Ltd and SamBoad Publishing Ltd as its subsidiaries

Accra, Ghana – June 13, 2024 –Rokmer Pharma Ltd is proud to announce that  Samboad Business Group Ltd a leading name in Ghana’s Digital Marketing Business, has joined its prestigious list of partners. This strategic partnership marks a significant step forward as Samboad takes on the responsibility of managing and enhancing Rokmer Pharma Ltd’s digital marketing presence across multiple platforms. This partnership follows a successful trial period during which Samboad swiftly improved Rokmer Pharma Ltd’s SEO performance and revamped its website, demonstrating its capability and dedication to driving digital success.

As part of this collaboration, Samboad Business Group Ltd will leverage its expertise in digital marketing to revamp Rokmer Pharma Ltd’s online presence. The comprehensive services will include:

• Website Revamp: A complete overhaul of the existing website, introducing a fresh layout and new features designed to improve user experience and engagement.
• Social Media Management: Acquisition of new Instagram and TikTok accounts from influencers, along with a rejuvenation of Rokmer Pharma Ltd’s Facebook and LinkedIn profiles.
• Branding: A redesign of the company’s logo and the creation of graphic designs tailored for each product, event, and holiday through the end of 2023.
• Public Relations: Strengthening relations with media houses, with a focus on showcasing Rokmer Pharma Ltd’s achievements and activities from 1999 to the present.
• E-commerce Initiatives: Implementation of plugins to enable e-commerce, expanding Rokmer Pharma Ltd’s reach to a broader audience.
• Product Photography: Conducting professional product shoots to support future marketing and design efforts.
• Google My Business Optimization: Enhancing Rokmer Pharma Ltd’s Google My Business profile to improve visibility and local search rankings.

“We are glad to welcome SamBoad Business Group Ltd to our family of partners,” said Pharm. Richard Acheampong, Founder and CEO of Rokmer Pharma Ltd. “Our goal is to position Rokmer Pharma Ltd as a leader in the digital space, reflecting our excellence in the pharmaceutical industry through a strong online presence and we can’t wait to drive even greater results as we fully have SamBoad on board to drive our digital marketing strategy.”

By partnering with Samboad Business Group, Rokmer Pharma Ltd is set to amplify its reach, connecting with customers in more meaningful and impactful ways.

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The skill set training involved training in liquid soap, bar soap, after wash, how to make brown sugar, bleach and floor cleaner.

Though it was a way to share love by Priority Insurance, it was also part of its flagship program “Skill Set Training” which seeks to create and facilitate the acquisition of technical and entrepreneurial skills among the youth. It also seeks to reduce the high rate of youth unemployment in the country.

At the training event organized at the camp house of Berry Ladies FC by SamBoad Business Group Limited with Priority Insurance, Mrs. Abena Agyakoma Nketia, Sarpong, Head, Corporate and Broker Unit at Priority Insurance Co. Limited, said the company believes female athletes also deserve more than one skill to survive in Ghana’s economy hence their readiness to make this event possible to help Berry Ladies FC player acquire these skills.

The General Manager, Operations, Mr. Felix Akyea-Bekoe, who was also present to show his support said that Priority Insurance is ready to commit resources to ensure that these noble and laudable events see the light of day within Berry Ladies Football Club moving forward.

He then assured Berry Ladies FC athletes that, after the training, they would be awarded certificates to add to their CVs. He further promised them that more training events would be provided for them so they should take events like these very seriously and be disciplined too.

The General Manager, Marketing and Business Development, Mr. Abubakari Salifu, also advised the players “Whether formal or informal, football or not you have the right to work and acquire more skills and not only skills in sports; Skills like these have become a very lucrative venture so take these trainings serious because you can still play football and set up businesses with these skills.”

Digital Marketing Lead at Berry Ladies FC and Founder of SamBoad Business Group Limited, Samuel Kwame Boadu, on his part, praised the management of Priority Insurance Company Limited for sponsoring this skill set training. He added that the success of the marriage between Priority Insurance Company Limited is in the hands of three parties, that is, Berry Ladies FC, Priority Insurance Company Limited and the athletes at Berry Ladies FC and that all should contribute to the success of events like this.

The Head of Human Resource Management, Mrs. Gifty Lah- Anyane who was equally delighted on behalf of all the beneficiaries expressed her appreciation to Berry Ladies FC and the management of Priority Insurance Company Limited for their timely intervention and promised that Priority Insurance will continue to support Berry Ladies Fc athletes.